Want more people to find your website on Google? Good news! You don’t need to be an SEO guru to make a difference! Here are five simple, user-friendly tips to help your website show up higher in search results.
1. Use the Right Keywords (Without Overloading!)
Think about what someone would type into Google if they were looking for a business like yours. These words and phrases are your keywords. Pop them naturally into your page titles, headings, and content—but don’t overdo it! Too many keywords can make your site sound robotic (and Google won’t be a fan of that either).
Free tools like Google Keyword Planner or Ubersuggest can help you find the best keywords.
2. Create Content People Actually Want to Read
Google loves fresh, helpful content that answers real questions. Whether it’s a blog post, service page, or product description, focus on making it useful and interesting for your audience.
Write blog posts answering common questions your customers have, like “How do I choose the best [your product/service]?”
3. Make Sure Your Website Loads Fast
Nobody likes a slow website, especially not Google! If your site takes ages to load, visitors will leave, and Google might push your ranking down. To speed things up, compress your images, choose a good hosting provider, and remove any unnecessary plugins.
Test your website speed with Google’s free PageSpeed Insights tool.
4. Get Other Websites to Link to Yours (Backlinks)
When other reputable websites link to yours, it tells Google your site is trustworthy. You can get backlinks by guest blogging, partnering with businesses, or listing your site in directories.
Reach out to bloggers or industry websites and offer to write a guest post with a link back to your site.
5. Keep Your Google Business Profile Fresh
If you run a local business, your Google Business Profile (formerly Google My Business) is your best friend. Keep your details (like contact info and opening hours) updated, and encourage happy customers to leave reviews as this helps your ranking in local searches.
Share updates, offers, or photos on your Google Business Profile to keep it active and engaging.
Need a hand with your website? Contact Graceful Design for friendly, expert advice on SEO and website optimisation!