Launching your new website is a huge step forward for your business, but how do you let people know about it? Social media is one of the best ways to spread the word and get people excited about what you offer.
To make things easier, here are five simple social media post ideas to share when you’re just starting your promotions and why they work.
Social Media Post Ideas
1. The Announcement Post
What to Share: Let everyone know your website is live!
This is your chance to celebrate and invite people to check out your shiny new site. Keep it simple—share a screenshot of your homepage or a snippet of your logo on the site, and include the link so people can visit. I give my clients a graphic for this purpose that showcases their website on different devices.
Why It Works: It gets the word out and makes your audience curious to take a look. Plus, it’s a milestone worth celebrating, and people love being part of your journey.
Example Caption:
“Our website is officially live! We’re so excited to have a place where you can learn all about what we do. Take a look here: [insert link] and let us know what you think!”
2. Highlight Your Services
What to Share: A quick overview of what you offer.
Use this post to introduce your services and show people how you can help them. A short reel, carousel, or even a simple photo with a clear caption works great.
Why It Works: It answers the all-important question: “What exactly do you do?” When people know how you can help, they’re more likely to reach out.
Example Caption:
“Not sure what we do? Let us break it down for you! We offer [insert a few main services] to help you [insert benefits of your services]. Check out all the details on our website: [insert link]!”
3. Share Your Story
What to Share: A bit of background about your business and the website.
People love getting to know the person or story behind a business. Share why you started, what inspired you to create the website, or what you’re most proud of. You can even include some behind-the-scenes photos of the website in progress.
Why It Works: It makes your business feel more relatable and personal. People connect with stories, and this post builds trust.
4. Share Client Love
What to Share: A glowing review or testimonial.
If you’ve already got happy clients, let their words do the talking. Share a short snippet from a testimonial or a thank-you message you’ve received.
Why It Works: Social proof is powerful. Seeing that others trust and value your services makes new clients more likely to give you a try.
Example Caption:
“We love hearing from happy clients! ‘[Insert testimonial quote here.]’ You can read more kind words like this on our website: [insert link].”
Link to my store where you can buy this template set of 50.
5. Encourage Action
What to Share: A post that gets people to reach out or book.
End your launch posts with a clear invitation. Whether it’s booking a service, scheduling a call, or signing up for updates, make it easy for people to take the next step.
Why It Works: If someone is interested in what you offer, this gives them a nudge to act now. Don’t assume they’ll figure it out—guide them!
Example Caption:
“Ready to get started? Our new website makes it super simple to [insert what they can do, like book a service]. Check it out here: [insert link] and let’s make it happen!”
Why These Posts Work
These posts cover the basics: announcing, explaining, connecting, proving your value, and inviting people to act. They’re simple, effective, and create excitement without overwhelming your audience. Starting with these gives you a solid foundation for building awareness and engagement as you promote your business online.
Remember, the goal isn’t to be perfect, it’s to be authentic. Share your excitement, show your passion, and let people see how much you care about what you do. You’ve got this!
If you need some inspiration, I have an Etsy shop with pre-made social media templates and flyers.
