Do I Really Need a Google Business Profile?


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Let’s chat about Google Business Profiles (formerly Google My Business) and whether they’re worth the effort. Spoiler alert: they usually are! If you’re running a business, especially one that serves a local community, having a profile on Google is like having your name in bright lights on the digital high street. But let’s break it down.

What Even Is a Google Business Profile?

You know when you search for a coffee shop and Google gives you a neat little box with the address, opening hours, reviews, and a map? That’s a Google Business Profile (GBP). It’s basically a free mini-website where your business gets to show off its best side and help people find you.

Why It’s a Big Deal

  1. Be Where the People Are
    Most people head straight to Google when looking for services or products nearby. If you’re not there, your competitors probably are.
  2. Boost Credibility
    Seeing a verified business with photos, reviews, and all the right info makes customers more likely to trust you.
  3. Reviews, Reviews, Reviews
    A GBP is the easiest way for happy customers to leave glowing reviews—and yes, they matter. Good reviews can be the deciding factor when someone’s choosing between you and someone else. Read more about how to ask for reviews here.
  4. Free SEO Juice
    It’s one of the simplest ways to help your business appear in local search results without spending a cent.

But Do You Need One?

Honestly, it depends. If you’re running a small local business—like cleaning, landscaping, organising, or any service-based gig – it’s almost essential. People in your area are likely searching for what you do, and GBP helps them find you.

If your business is more online or global, you might still benefit, but it’s less critical.

How to Set It Up Without Losing Your Mind

  1. Head to Google Business Profile.
  2. Follow these steps to claim or create your business profile.
  3. Fill in every single section – name, hours, services, photos, and so on.
  4. Keep it updated. Closed for holidays? Running a promo? Let people know!

Keep It Real

A GBP doesn’t work magic all on its own. You’ll still need good customer service, strong word-of-mouth, and maybe a bit of social media hustle. But for most businesses, it’s a no-brainer.

So, do you need a Google Business Profile? If you want to be easier to find, build trust, and maybe even snag a few extra customers, then yes, you probably do. It’s free, simple, and honestly a game-changer for local businesses.

Need a hand setting it up? Get in touch!