Thoughtful website design for small businesses since 2015

I design strategic WordPress websites for small businesses, combining thoughtful content, SEO foundations, accessibility, and modern best practices, including the evolving world of AI powered search.

Bio image of Karen, owner of Graceful Design Web Design and chief freelance web designer.

More than just code & pixels.

Hi, I’m Karen, owner of Graceful Design.

I design websites with purpose. Beautiful is important, but a website also needs to communicate clearly, guide your customers, and support your business goals.

Every business has its own story, strengths, and personality. My job is to uncover what makes yours different and create a website that brings it all together.

Services.

Graceful Design creates custom websites and ongoing web support for small businesses. Based in Sydney, I work with businesses locally and around the world to design websites that are easy to use, easy to manage, and built with purpose.

Website Design & Maintenance

Attract new customers and find your place in the market.

Image of graphs for SEO

Website Audits & Optimisation

Ensure your website performs like a well-oiled lead generating machine.

Tech Support - Image of a laptop with coding on the screen

Technical Support

Nip website issues in the bud to ensure your online presence runs smoothly.

Portfolio.

Explore a collection of my web design adventures and see how I bring digital visions to life.

The Frankie Foundation Website Full Screen

The Frankie Foundation.

The Frankie Foundation website has a bright and vibrant presence just like its namesake, Frankie.

This WordPress website includes a payment gateway to capture vital donations.

Website by Graceful Design

The Elite Clean Team.

Roxanne from The Elite Clean Team needed a website that reflected the care, reliability and professionalism behind their cleaning services. 

I created a clean, easy-to-navigate website that showcases their services, builds trust with potential clients, and makes it simple for customers to get in touch.

Client Reviews.